PPC Tracking

Discover how PPC Tracking within Kindertales CRM+ empowers daycare centers to optimize marketing efforts by attributing leads to specific campaigns.

What is PPC Tracking?

A pay-per-click (PPC) campaign is an internet advertising model where advertisers pay a fee each time one of their ads is clicked. In the context of Kindertales CRM+, tracking a PPC campaign can offer insights into the effectiveness of a daycare's marketing efforts. By integrating with Kindertales PPC Tracking Landing Pages, daycare centers can capture essential data (a lead's UTM parameters) and attribute leads to specific PPC campaigns. This feature empowers daycare centers to optimize their marketing strategies, allocate resources effectively, and ultimately enhance their enrollment process.

How Do I Enable and Configure PPC Tracking Landing Pages?

Once you've purchased your Landing Pages, navigate to Settings to get started.

  1. Click Settings in the top right corner
  2. Hover Admin and click Add-Ons
  3. Click Configure PPC Pages
  4. Click the Green Plus Sign to add your first PPC Page
  5. Give your new PPC Page a Page Name and input your Google Analytics or Meta PPC Tracking Code(s)
  6. This opens up the Page Editor, allowing you to configure your PPC Page
  7. Drag and drop elements to configure your PPC Page


I've Created and Configured My Landing Pages, How Do I Use Them?

You can find the URL for your Landing Pages by clicking the Copy button in the PPC Landing Page Setup section.


Where do I see PPC Tracking Data?

The CRM+ Dashboard will hold the new UTM parameters that are being passed to CRM+ by your PPC Pages. You can access that information by clicking Drill Through on Status Detail.