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Events 2.0 Release

What's in this article

Events 2.0 is here, and it's designed to help you sell more camps and programs with less effort. Whether you're managing one location or dozens, these new features give you the professional tools you need to attract families and close sales faster.

Transform Your Event Marketing with AI

Creating compelling event content takes time—time you could spend growing your business. Events 2.0 brings AI directly into your workflow.

AI-Powered Content Creation

Write event group and event descriptions with AI assistance. Get clear, engaging descriptions in seconds instead of staring at a blank screen. The AI helps you communicate your program's value while maintaining your brand voice.

Read the step-by-step guide to writing with AI →

AI Image Generation

Need visuals for your summer STEM camp or holiday program? Generate custom images with AI anywhere you can upload an image. No more searching stock photo sites or waiting on your marketing team. Create relevant, professional images instantly.

Learn how to generate custom event images →

Short Descriptions for Quick Browsing

Parents can now see short event descriptions directly on event cards. They'll browse your offerings faster and click through on programs that match their needs—increasing engagement and conversion rates.

Multi-Location Branding Made Simple

Franchise and multi-location operators face unique branding challenges. Events 2.0 gives you location-level control without the administrative headache.

Location-Specific Logos

Set a unique logo for each location. Each location's Events site automatically reflects its correct branding—no manual updates needed.

See how to configure logos for each location →

Reusable Logo Library

Upload once, use everywhere. Previously uploaded logos are saved and available for selection across all locations. Stop re-uploading the same logo file repeatedly.

Custom Hero Background Colors

Choose your homepage hero background color to match your brand. The system prevents white backgrounds automatically, ensuring your hero section always stands out from the page.

Get instructions for customizing your hero background →

Personalized Hero Taglines

Set custom hero taglines to communicate your marketing message front and center. Every location can showcase its unique value proposition the moment parents arrive.

View the complete guide to setting hero taglines →

Create Events That Convert

Better organization and presentation mean more registrations.

Event Categories

Assign system-provided categories to each event—STEM, music, sports, and more. Parents instantly understand what type of program you're offering, reducing confusion and abandoned carts.

Learn how to assign categories to your event →

Update Events Anytime

Business needs change. Now you can make changes to events even after they go live. Accommodate last-minute adjustments without workarounds or support tickets.

Smart Pricing That Works for You

Events 2.0 pricing tools help you maximize revenue while minimizing manual work.

Pricing Tier Active Periods

Set automatic start and end periods on each pricing tier. Early bird pricing transitions to regular pricing—then to last-minute pricing—all without you lifting a finger. Different tier settings activate automatically based on your schedule.

Read how to set up automatic pricing tiers →

Copy Pricing Tiers

Found a pricing structure that works? Copy tiers across events instantly. No more recreating the same pricing setup manually for every new program.

Follow the steps to copy pricing tiers →

Coupon Codes

Drive sales with promotional coupon codes. Create and manage codes from your admin panel, and parents apply them at checkout for instant savings. Coupons apply to the remaining balance only—your deposit policies stay enforced while you still offer attractive discounts.

Explore how to create and manage coupon codes →

Collect the Information You Need

Every event has different requirements. Events 2.0 gives you complete control over the information you collect.

Custom Event Forms (Form.io)

Create and manage event forms from a dedicated Forms tab. Build exactly the form you need for each program—medical information for adventure camps, skill level for sports programs, or dietary restrictions for cooking classes.

Get started building custom event forms →

Assign Forms to Specific Events

Select which form belongs to each event via a simple dropdown. Each event automatically requires the correct form, and parents can submit all required information after completing their purchase.

Learn the process for assigning forms to events →

Choose Your Forms Workflow

Decide whether event purchasers complete Event Forms or Kindertales Forms. Parents are directed to the correct workflow with appropriate messaging—no confusion about which forms they need.

Understand how to configure your forms workflow →

A Checkout Experience Parents Love

A complicated checkout process costs you sales. Events 2.0 delivers clarity and confidence.

Flexible Profile Editing

Parents can edit their child's name and date of birth after profile creation. One mistyped name doesn't mean starting over.

Find out how parents can edit their profiles →

Location Finder

Parents find and select their location directly from the Events portal. They navigate quickly to the correct location-specific event page without hunting through menus.

See how the location finder works for parents →

Crystal-Clear Cart Display

The new cart groups items by child, so parents verify each child's registrations at a glance. Each event gets its own card with dates and selected days clearly listed. Parents know exactly what they're purchasing before they pay.

Take a tour of the new cart experience →

Transparent Payment Options

Two clear tabs show "Pay in Full" versus "Deposit Only" options. Each tab displays only the relevant discounts and line items—no confusion about what applies to which payment method. Deposit required always shows (even when $0) for consistent, predictable layouts.

Review how payment options are presented to parents →

Streamline Your Operations

Administrative features that save you time and protect your business.

Location-Specific Waivers

Configure waiver text per location using a rich text editor. Your waiver language matches the legal requirements of each location. Turn waivers on or off with a simple setting—enforce them only when your programs require them.

Walk through configuring waivers for your locations →

One Signature Per Child

Parents complete and sign waivers once per child, not repeatedly for every registration. They save time, and you maintain compliance.

Discover how the one-time waiver process works →

Add to Calendar

After purchase, parents add upcoming events directly to their online calendar from your platform. They plan ahead, remember important dates, and arrive on time—reducing no-shows and last-minute confusion.

Check out how parents add events to their calendars →

Ready to Experience Events 2.0?

These features represent the most significant upgrade to Events since launch. From AI-powered content to multi-location branding to a checkout experience that converts—Events 2.0 gives you enterprise-level tools in a platform designed for childcare operators.